In collaboration with the Business School, UNSW Online has launched a new Marketing specialisation in the fully online Master of Analytics.
Designed by the School of Marketing, the new specialisation will provide students with practical marketing analytics training, including the use of data analytics tools to aid in decision-making by marketing managers.
The Head of School, Professor Jack Cadeaux commented on the importance of meeting market demands and how the new Marketing specialisation will satisfy student needs.
“There is an increased demand for people who have both marketing and analytical skills, and the new specialisation will prepare students with actionable marketing analytics training by offering critical big data analytics tools for decision-making,” Professor Jack Cadeaux said.
The program is 100% online and delivered in eight-week intensive blocks, enabling students to gain a comprehensive postgraduate qualification in marketing analytics in two years.
The Master of Analytics (Marketing) program encompasses 12 online courses - eight-core analytics courses, three marketing analytics electives, and a capstone project.
Applications for the Master of Analytics (Marketing) program are now open with the first intake commencing in Hexamester 1, January 2021. For more information, visit the website.